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The Singapore Marketer, April - June 2009
The untapped resources for successful international marketing
Mijnd Huijser introduces the Model of Freedom as a tool that goes beyond market research in understanding the layers underneath consumers' behaviours. This article is a summary of his presentation on May 5th 2009 for the Marketing Institute of Singapore.
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CMC, 2005
Multiple Mindsets - An appreciative inquiry into cultural differences
Mijnd Huijser uses the method of Appreciative Inquiry to discover the social reality that escapes questionnaires. Knowing the context to which people refer, gives a better understanding of what they mean. Appreciative Inquiry is a powerful method to reconcile seemingly conflicting outcomes of traditional research into cultural differences.
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Paper for the 17th Annual EBEN Conference 2004
Ethics across cultures - Reconciling short term ethical entrepreneurship with sustainability
Answering ethical questions exclusively according to Western values may be unnecessarily restrictive in finding solutions. A more effective approach is to reconcile the Western and Asian values, and explore a combination of the "strong points" of both.
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Accenture Magazine, 2002
"No" to authority, "yes" to rules - The Slovak management style
Large foreign companies seek for joint ventures and mergers in Slovakia. For a successful integration process, national and corporate cultural differences have to be bridged. But what is the Slovak management style?
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Global Associates/AER, 2002
Cross-cultural management education in China - From Marx to Markets
A study about Western business professors and management educators who work in the People's Republic of China. It illustrates how understanding cultural differences can be applied specifically toward more effective cross-cultural management education in China.
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CMC, 2002
Profit, conflict and cultures - Fighting for freedom in multinational organizations
Freedom can be expressed in organisations as entrepreneurial behaviour, individual initiatives, creativity or responsibility. But people fight to defend their particular perceptions of freedom, and such perceptions are strongly influenced by culture.
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Kaluga Magazine, May 2011 (German/English/Russian)
The impact of culture on international business
Mijnd Huijser's culture model was introduced to business leaders in the vibrating atmosphere of Kaluga, not far from Moscow, a rapidly developing industrial center for all major European Industries.
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The Sofia Echo, June 2008
Understanding the international mentality of business
Interview with Mijnd Huijser on cross-cultural business in a Bulgarian context.
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Asia Franchise & Business Opportunities, Jan – March 2008 (English/Chinese)
Gaining cultural advantage of global teams
Interview with Mijnd Huijser on global teams and the advantages of cultural diversity. He introduces the Model of Freedom as a tool to help recognize differences and similarities between cultures.
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Published on the occasion of the master class 'Model of Freedom', September 2007
Freedom is...
With great frankness, eleven professionals in cross-cultural management ponder the penetrating question: what is freedom to you?
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Emerald ManagementFirst, 2006
An interview with Mijnd Huijser
Interview with Mijnd Huijser as part of the 'Guru Interviews series – the latest word in management from the experts in their field'.
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3M Intern, March 2004
Andere Kulturen verstehen
The article in the 3M corporate magazine describes a workshop, conducted by Mijnd Huijser in the Automotive Business Center in Europe, and how participants gained insight in challenges arising in cross-cultural management.
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Trend, December 2002
Slovákom viak imponuje výkon ako hodnost
Interview with Mijnd Huijser on the Slovak management style.
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