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Managing Mindsets
Applying the Cultural Advantage in your Business

By Mijnd Huijser & Danaë Huijser
Ayn Press 2011

Cultural diversity enriches the business world as well as society. Yet, the cultural advantage does not always arise spontaneously. Twelve real-life cases show the bumpy road to better understanding culture's ways.

The cases are presented by ten cross-cultural experts, whose daily work amounts to managing mindsets. Authors Mijnd Huijser and Danaë Huijser analyse each case, using the highly practical Model of Freedom to interpret cultural behaviour.

Professionals in the international arena, who are involved in change processes, personal growth, conflict resolution, recruitment, social integration or mergers and acquisitions, will benefit from the practitioners' perspectives in this book.

Endorsements
- Engaging, inspiring and surprising. Enjoy! -
Dr. Ron Meyer, Professor Corporate Strategy, TiasNimbas Business School, Tilburg, the Netherlands

- This book presses the right button on many issues from which classic cross-cultural theory shies away. -
Dr. Jehad Al-Omari, Management Consultant in the Middle East

- A must for all managers in a multinational environment. -
Dr. Günther Böllert, Manager Talent Solutions, West Europe 3M Corporation

- Inciting readers to self-reflection and open mindedness. -
Remy Mols, Human Resources Manager, Shimano Europe Holding BV

The Cultural Advantage
A New Model for Succeeding with Global Teams

By Mijnd Huijser
Ayn Press, 4th print 2010

It is all too common for people in international groups to misunderstand each other, either in a spectacular fashion or, more often, a subtle way that impedes progress. With over 13 years of training international and intercultural groups, Mijnd Huijser has developed, tested and refined a powerful tool that helps overcome the obstacles inherent in global teams. While most of the experience comes from multinational organisations, the insights are applicable on a national level, an organisational level and even a small unit level when differing cultures cooperate. Mijnd's Model of Freedom provides a visual and practical method for understanding oneself and others, converting tension to energy and leveraging the advantage of culture.

Endorsements
- Reads like a novel whilst exposing the reader to a robust and actionable methodology. Following a case study throughout the book was very useful in helping to integrate the knowledge learned with real-life experiences. Mijnd has brought all his passion and experience into this book. I will definitively recommend it to everybody dealing with global businesses. -
Philippe de Jongh, Capability Development Director, Global Supply Management, Unilever

- Mijnd puts in writing what he has been teaching at 3M over the past 8 years. I just can't see how people would be able to work successfully in a global environment without this kind of knowledge. His work has become a very important and integral part of our education and training concept. -
Reza Vaziri, Business Director Automotive Markets, 3M Europe and Middle East

Culturele Intelligentie
Thuis in de internationale arena

By Mijnd Huijser
Business Contact, 2005

This Dutch-language book - now only available as e-book – tells how the Model of Freedom triggers the process of sharpening Cultural Intelligence. It helps overcoming obstacles you encounter when working in an intercultural setting, and increases your effectiveness.

The Profit of Peace
Corporate Responsibility in Conflict Regions

By Karolien Bais & Mijnd Huijser
Greenleaf Publishing, 2005

This book analyses cases of multinational corporations operating in conflict regions, and comes up with best practices. Two vital elements emerged from interviews with high-level managers in countries like Afghanistan, Burma and Rwanda. Firstly, the ability to manage cultural differences is a key factor for success. Secondly, ethically correct decisions do not necessarily lead to ethically correct results.

With a foreword by Major-General Patrick Cammaert, Military Adviser to the Secretary-General of the United Nations.

De Winst van Vrede
Multinationals in conflictgebieden

Dutch version of The Profit of Peace
Business Contact, 2004